How To Increase Brand Awareness On A Shoestring Budget


Digital marketing

Brand awareness is crucial for every business. Without it, even superb quality products and services are useless. So, if you want to generate significant sales and make people aware of your offerings, you need to get your name out there by improving brand awareness.

Unfortunately, with today’s competition in the market, increasing brand awareness can be challenging, particularly for businesses with tight budgets. The good news is, boosting brand awareness doesn’t always need to be an expensive affair involving costly public relations (PR) campaigns, sponsorships, and events. While these are effective and help you stand out, you can still achieve excellent results even with a shoestring budget.

Brand awareness

Below are some of the ways to increase brand awareness on a budget:

  • Use Custom Stickers

One of the cheapest ways to improve brand awareness is by using custom stickers. The best thing about these is that they’re perfect for any niche and can be affordable once you order in bulk.

Unlike other advertising strategies, you can also use stickers on your packaging and product labels. To get your desired results with custom stickers, it’s wise to consult a company for stickers and other similar sticker printer providers that can help you design stickers that fit your products.

  • Try The Traditional Methods

When increasing brand awareness, you may combine traditional advertising methods with your digital advertising efforts. Even if others find traditional promotional methods obsolete, they may still work because some people still appreciate them. It is mainly true for those who consider digital ads quite overwhelming.

One of the traditional methods you can consider is a flyer or a promotional postcard. It’s a cost-effective advertising tool that lets customers know more about your brand and offerings. However, to make traditional advertising methods work for you, always include your website address and contact information.

Offering discounts for new customers and great deals for existing customers through flyers may also encourage loyalty and be an effective marketing technique. With a loyal customer base, you won’t only build brand awareness, but it can also be an affordable way to retain your customers and attract potential buyers.

  • Maximize Client Referrals

Word of mouth is the most powerful marketing tool. Nothing beats getting leads through referrals from your current customers since they’ve heard about your brand and your outstanding products and services, making them likely to convert.

To maximize your client referrals, create a referral program that rewards and empowers your clients to refer your brand to others. For instance, you can give them discounts for each referral that converts. Just remember to highlight your referral program on your website and in conversations with clients, so everyone knows about it.  

  • Take Advantage Of Social Media

Another way to create a buzz around your brand is by using social media. It’s an effective and easy way to reach your target audience, and you don’t have to spend a huge amount of money on ads to do it.  

Building a social media presence doesn’t end after creating an account. If you want to increase your brand awareness, you have to share content regularly. You can share photos or videos of your business and other things related to your daily operations, such as behind-the-scenes packaging of your products.

Aside from that, spend time interacting with your audience and give quick responses to their queries. Doing so shows that your brand cares about consumers and doesn’t take them for granted. As a result, more and more people will likely trust your brand and spread the word about your excellent service, allowing you to reach a wider audience and boost your exposure.

  • Improve Your Email Strategy

If you’re on a budget yet want to level up your brand awareness, it’s possible by improving your email strategy. Start by creating a mailing list, writing emails, and sending them out regularly. These will let your prospects know about new offerings or updates you’d like to share.  

When writing emails, brevity and clarity are vital. No one enjoys reading emails that go on and on or ones without clear messaging. So, make sure to tailor your emails to address the unique needs of your target audience.  

Don’t forget to include a killer CTA so your recipients will know what they should do next. For example, if you want to promote your new product line or let your readers know more about your brand, you can include a link that will redirect them to your website or landing page.  

  • Use The Power Of Content

Establish your company as an expert in the field by creating helpful content regularly and sharing valuable posts with your target audience. Once you do it right, you can drive more traffic to your website and boost brand awareness, simultaneously maximizing your search engine optimization (SEO).  

The good thing about creating content is that it doesn’t cost anything. However, you’ll require more time and effort to produce compelling content. While you can share content from multiple sources online with your consumers, nothing beats creating your content. It’ll help you develop your brand identity and cultivate your voice, enabling you to attract an audience suited to your products and services.  

There are various content formats you can choose from, including blogs, eBooks, videos, webinars, and more. If you’re unsure which works best for your business, you can experiment with the said options. This way, you won’t waste your time creating something that will not have an impact on your target audience.  

  • Have A Live Stream

A live stream is a great way to increase brand awareness regardless of your budget. It offers an opportunity to gain organic traffic and can help brands keep their customers engaged. Plus, live streaming can help you capture a bigger audience by sharing your brand’s story and educating them about your product offerings.

To make the most out of live streaming and build better publicity:  

  • Select the best time to get live.  
  • Before you hit the live button, prepare engaging, interesting, and actionable content.  
  • If possible, include a call-to-action (CTA) for effective lead generation and conversion.  

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You don’t need to break the bank to increase brand awareness. Even with a shoestring budget, it’s possible to make your brand visible in the online market using the above strategies. The only thing you should do is implement them wisely and measure your progress to know what works best for your business.



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